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About Catalog Magic Instant Catalog Printing
How to Create the Catalog Print Listing
Learning "Hands On" Using the Demo Catalog
Setting Browser Print Options
Creating a "Dummy" of your Catalog book
Catalog Help Index

Creating a "Dummy" Catalog -- Once all your sale horse pages have been set up in the online catalog, you will need to establish the order in which they will display in your print catalog.  In other words,  what order do they need to be placed on the printed sheets to display in the proper order after your catalog is printed and bound?

For simplicity,  lets plan the print selection order for a 20 head catalog with 2 horses per 5.5 x 8.5 inch "page."  First, take 3 sheets of letter sized paper (8.5 x 11 inches), stack them carefully.  Find and mark the center of the 11 inch distance on both sides of the stack. Then fold all three sheets along an imaginary line between the two marks,  lining up the 4 corners of the sheets evenly.

Place a couple of staples in the center of the fold,  with the clinches in the inside center of the fold.  You will now have 12 blank pages,  if you were to number them --- but don't. This represents a 20-horse catalog with the outside surfaces left blank to use for front and back covers.  Lightly with a pencil,  write "front" on the front cover surface,  and "back" on the back cover.

Open the front cover and lightly write 1 on the upper half of the first left hand page (inside cover) and 2 on the lower half.  Then on the facing right page,  number the page 3 above 4,  and continue through the book until you have  numbers 19 and 20 written on the inside of the back cover.

This is a "dummy" booklet to determine the placement of the horses in the printed catalog. Note that the inside of the cover sheet holds Lots 1, 2, 19 and 20,  as shown above.  The second sheet contains 3, 4, 17 and 18 on the back side and 5, 6, 15 and 16 on the front side.  The third sheet contains 7, 8, 13 and 14 on the back,  and 9, 10, 11 and 12 on the front.  These are the positions your Lots 1 through 20 need to be selected to print 4 per page so they come out in the correct order after the pages are stacked and bound.

NOTE:  It is a very good idea to create a dummy for yourself and one for the printer if someone else is actually printing your catalog.  Commercial printers will usually use at least 11 x 17 inch paper when they print,  and larger presses will print on very large sheets,  fold and trim before binding.  Their "dummies" are pretty interesting,  with some pages printing upside down as well as being in seemingly odd order.  Trust them,  they know what they are doing :-)

Sometimes the number of pages you use affects the price of your printing project,  especially when printed on large sheets.  A "signature" is 16 pages.  If your catalog consists of multiples of 16 pages or so-many signatures plus 8 pages (a half sig)  you will receive a better price than if you had 17 or 18 pages,  causing some blank wasted paper as it goes through the press. You can talk to your printer about that effect and plan ahead to get the most for your printing dollars.

How many horses will a 20-sheet catalog hold?
If you print 2 horses per numbered page,  20 sheets would handle 100 sale horses filling 50 of the 80 pages,  leaving you 30 additional  pages for front and back matter, indexes, advertising,  etc.  ---  If you put one horse per page,  probably a practical volume would be 60 head, leaving 20 additional pages for other material.  Knowing your own needs,  you can juggle those figures.

About Catalog Magic Instant Catalog Printing
How to Create the Catalog Print Listing
Learning "Hands On" Using the Demo Catalog
Setting Browser Print Options
Creating a "Dummy" of your Catalog book
Catalog Help Index